Advertising for the Cafe

I did an analysis of the most effective advertising methods for the cafe at the Cinema Center. It is very important that the advertising is effective because the coffee shop and cafe business is growing rapidly. Moreover, the Cinema Center is not well-known to young adults, therefore it is important that the advertising reaches to them. Another important factor considered was the cost, which needs to be within the budget. One type of media that was considered was the radio, which would be the most effective method of advertising in Fort Wayne because most young adults listen to it in their cars. Another media was the television. This would be the most effective advertising method, but it is too expensive for a new business. Some of the places to advertise would be places where a vast majority of young adults attend, such as in the local colleges and shopping centers. Also, the popular Fort Wayne radio stations would be another effective area to reach a young adult audience.