Economic Environment of Marketing Plan

The economic environment consists of factors that affect consumer's purchasing power and spending patterns. At the current, the economic condition in the US is declining and the gas prices are too high. Also, the emissions from the cars are taking a toll on the natural environment. Therefore, consumers are asking for a new method of transportation. Our hybrid car could be a solution. The price would not be too high, therefore the middle and lower income classes will be able to afford it. For consumers with financial troubles, we could offer no payment down or 0% interest on our cars.