SWOT Anaylsis for Marketing Plan

SWOT is the Strengths, weaknessses, opportunities, and threats of our company. The strengths of our company would be offering an innovative, environmentally friendly car and hybrid car, while providing up-to-date safety features, and developing a reliable car with a longer battery life. The weaknesses would include a lack of brand awareness becuase we are a new car company, and thus, our competitors would have an advantage over us. Some opportunities include targeting the performance and hybrid market because this market has been widely ignored by our competitors (ford, ect). A threat would be with increased competition in the future, there may be a downward pressure on pricing.