Marketing Strategy

Our marketing strategy for our Car company would to position it based on superior innovation, high quality, and environmental and economical needs. Moreover, we will segmnet our consumers and business markets using geographic, demographic, income, and psychographic segmentation. We will use a concentrated marketing target strategy. Our hybrid car will be targeted to conservative, environmentally conscious 30-45 years. Our eco-friendly performance car will be targeted to self-expressive, thrill seeking young people ages 20-34.