Marketing Plan for Car Company

In my marketing 301 class, my group is working on a marketing research plan for our imaginary car company. We want to market economically friendly cars, which are both fast and comfortable. We want to make a hybrid and a performance car. For the hybrid car, we want to target the environmently concerned, middle-aged consumer group who want a car that will get them to and from work. For the performance car, we want to target younger consumers, who care about the environment, but want a fast car. This consumer group would be the generation Yers. Also, we want to target our cars to warmer climates because a performance car and a hybrid would not be a good choice for the winter time.