Pricing Strategies for Marketing Plan

For our cars, we plan to use an optional-product pricing strategy. Our performance car line will offer various options. Aside from the base model, the price will increase as consumers choose to add more features/upgrades. For example, they may have the option of adding a spoiler, fog lights, side skirts, custom shifter knobs, and upgrading the engine. For the hybrid car line, the price will increase as the options increase. A base model will be offered, but consumers have the option of upgrading the interior. For example, one can upgrade the stereo, add televisions, and more cargo storage features.