Political Environment of Martketing Plan

The hybrid car in our marketing research plan has some benefits in the political environment. There are new tax laws in order to provide incentives for consumers to buy hybrid cars. If a hybrid vehicle has been purchased or placed into service after 12/31/05, then it could qualify for a tax credit up to $3,400. Some states offer tax incentives for hybrid cars. We need to inform consumers that these incentives do exist, which could boost sales. Another political factor in our plan would be to make sure that our cars pass all of the emission standards that have been set by the government.