Trendy Cafes

For my research proposal, the purpose is to attract a young adult audience at the Cinema Center in order to "generate more sales" (even though the Cinema Center is a non-for-profit organization). In order to attract a wider young adult audience, I proposed an expansion with a cafe. I would want this cafe to differentiate itself from the millions of other cafe shops in the country. In other words, this cafe should be more trendy or stylish than any other cafe. One idea for researching cafes would be to reference famous cafes from the past, such as popular cafes in New York City or Hollywood. These cafes did more than serve coffee, they entertained artists and musicians. It was a place where people could escape and it had a creative atmosphere to it. One cafe/restaurant/bar in particular would be Max's Kansas City in New York. I think a trendy cafe should offer a creative atmosphere. It should be able to accommodate numerous activities, such as musical performances. It should be a place were people can socialize and then go watch a movie in the theatre. I think this would differentiate my cafe from all other cafes.

Project Proposal

I am trying to put together a project proposal for my business plan. Instead of independently establishing my own business, which was to bring movies, music, and socializing together, I thought it would be more practical to work alongside with another business. I would not have to invest high amounts of money if I already have a business who is willing to help me out, and in turn, my plan would hopefully generate more business for them. I thought it would be interesting to use the Fort Wayne Cinema Center as an example for my business proposal. The Cinema Center plays all different sorts of movies, both current and classics, which usually do not get played in the large theatres. Therefore, it would already provide the cinema aspect to my business plan. The small one-theatre building has a welcoming, more personal atmosphere to it. Also, it has plenty of room to add of "cafe" type area. I think the "expansion of the Cinema Center" would be a perfect and feasible project proposal.

Things I Enjoy

I enjoy watching movies, looking at magazines, and reading books. Also, I enjoy listening to music while drinking jones sodas or hot chocolate. Furthermore, I like the old downtown atmosphere, such as the cinema center and the old brick buildings. I want to propose a business where one could enjoy all these things at the same time (not literally). Fort Wayne has the Downtown Cinema Center, Barnes and Noble, the downtown library, and local coffee shops with live music. I want to start a business where one could combine all those places into one. I want to create a warm atmosphere were people can get together and feel welcomed. The ideal setting for this business would be in an old, open two-story building. There would be a projector screen on one side, where movies would be showcased at selected times. Moveover, the open area would be ideal for live music. We can have bands that have little exposure and give them a meduim to get their music heard.