Monday, April 21, 2008
Establishing a Goodwill in India
The goal of our collaborative project is to determine the feasibiltiy of establishing a Goodwill in India. One reason for setting up a Goodwill is to help serve those who cannot aford clothing. With the shift in the trend of modern clothing, mainly the upper class can afford these clothes. Therefore, establishing a Goodwill might allow people to buy these types of clothing at a lower price, but still look trendy. Also, competition will not be as intense because there are currently no other Goodwill-types of businesses. Moreover, establishing a Goodwill will bring in more job opportunities.
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Probably, the main competition Goodwill will have to face in India is street vendors who play an important role in India culture for the longest time. They offered the cheapest goods, newest style and variety of products. And as other American businesses in foreign countries, Goodwill might have to face the risk of losing their assets in case of changing the government system.
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